Phase 4 · Day-to-Day Operations

Track the performance of your property

Four indicators are enough, and the occupancy rate isn't the most important one.

Is your property performing well? How can you tell if it’s performing well? In the short-term rental market, there’s no shortage of metrics, but not all of them are equally meaningful—and the most commonly cited one, the occupancy rate, is also the most misleading. This page outlines the four key metrics that matter and provides a diagnostic checklist to use when a listing isn’t taking off.

The goal isn't to overwhelm you with spreadsheets, but to give you the same framework we use to analyze the performance of your vacation rental and decide on adjustments.

Landmark

We do not guarantee any of these metrics: our obligation is one of means. The figures are used for management purposes, not to make promises.

Indicators

Indicator

What he says

Trap

Occupancy Rate

Percentage of Nights Sold

High if the price is too low

Average price per night

Actual Positioning

High if employment collapses

Available Revenue Per Night

Combine the two. The only one that really matters

Not applicable

Rating and Number of Reviews

Drive the rankings, and thus future visibility

A high rating based on few reviews is unreliable

Identifying the Reasons Why a Listing Isn't Gaining Traction

Symptom

Probable cause

Correction

Few views

Cover photo, title, positioning

Redesign the storefront

Lots of views, few reservations

Price, description, terms and conditions

Adjust the price or address objections

Reservations, but average ratings

The Gap Between Promise and Reality

Edit the listing or the property

A good start, followed by a drop

Seasonality, or New Competition

Compare with similar properties

Good to Know

The rating and the number of reviews determine the ranking—and thus future visibility: every successful stay is an investment in future ones.

The Mistake to Avoid

Compare one month to another. July isn't comparable to November: compare it to the same month of the previous year, or to comparable properties over the same period.

Points to Watch For

A high rating based on few reviews is fragile. The number of reviews matters just as much as the average: a single harsh review carries a lot of weight when there are only a few reviews.
Revenue per available room night cuts through the false debates. High rates with rock-bottom prices or high prices with an empty calendar: both extremes are reflected in this single figure, as shown on page 3.9.
Every symptom has a solution. Featured on page 3.7, prices on page 3.9, discrepancies between promises and reality—whether in the ad or regarding the property itself: the diagnosis always comes before the remedy.

Warning

Reviews have a lasting impact: it takes months to recover from a string of poor reviews at launch. That’s why the first three stays are handled with particular care.

Frequently Asked Questions

What is the ideal occupancy rate?

There isn't one in absolute terms: a high occupancy rate may simply mask a price that's too low. The right indicator is revenue per available room night, which combines occupancy and average price.

Lots of views but few reservations: why?

The display catches the eye, but then something gets in the way: the price, the description, or the terms and conditions. We adjust the price or address these concerns in the text.

Do you guarantee a certain level of income?

No. Our obligation is one of means: we manage the levers, make adjustments, and report on our progress. The market does the rest, and that is precisely why the indicators show a trend over time.

Where can I find these numbers?

The amounts for each stay are listed on your monthly summary, as described on page 4.7. The listing metrics are tracked on the platforms and inform our adjustments.